Setting Up Multiple Artwork Kinds Jobs

Posted on January 15, 2022February 24, 2023 by mediapoint_admin

By watching the above video, you can get a full overview of how we need an artwork with multiple kinds setup. For a rundown also see below.

How We Give You More Margin

In order to give you more margin, we need to keep our costs low. So, we have instigated a fully automated prepress department. That means when your job hits our production system, then it automatically flows through production. This is especially common on jobs relating to posters, corflutes, foamed pvc boards and more.

In order to instigate this, we need artwork coming through a certain way and to our specs. In the past we have found even with a manual prepress method, the ways certain customers supply files can be quite confusing.

For Single Artwork

For Single artwork jobs, this is pretty straightforward. Just have a single PDF File. At the end of your file name have ….QTY [number].pdf

For Multiple Artwork With The Same Quantities

For jobs where you have multiple kinds with the same amount of kinds per artwork. We would require a multi-page PDF with 1 of each artwork in the PDF file. Our software will detect the amount of kinds and run the correct amount of each.

Also please name your file with: [FILE NAME] [NO. OF KINDS] [HOW MANY OF EACH] [TOTAL].pdf

For Example Artwork – 10 kinds – 10 of each – 100 total.pdf

For A Different Quantity Of Kinds

This is where it gets a little tricky. When you have a job with a different amount of kinds, we either need:

-A multi-page PDF with each page being a print. So if there are 200 total split uneven across 5 artworks, we would need a 200 page PDF with the artworks repeated for each print which is needed.

-The job put in multiple parts following the above rules

If you have any questions, feel free to drop us an email.

Couriers Please For Print Deliveries

Posted on December 15, 2021February 22, 2024 by mediapoint_admin

We are all about giving you more margin and couriers please is now helping us to do so. We have listened to customer feedback and our printing prices are always ultra-sharp.

However, a lot of customers have mentioned they were looking for a more cost-effective delivery method than a same day courier services. They still wanted something faster than a standard road service.

What is the Solution?

We have instigated Couriers Please as a delivery method and this covers orders which are:

Under 15kg for products such as corflute, bumper stickers, pull ups etc
Under 1800mm in size
In Couriers Please metro Melbourne Zone

The flat fee is $20+GST in the system and covers packaging and dispatch. You can still blindship to your customers to a residential or business address in the Zone.

Couriers Please delivery awaiting dispatch

Why Have We Introduced Couriers Please For Print Now?

A few months ago we changed our production schedule. As a bulk of our products which are ordered at 12 noon are ready the next business day at 1pm. We started an evening shift. From 4-8pm our finishing team are working on cutting and packaging orders.

A side effect is that we are finding a large number of orders are being ready prior to 10am even though our guarantee is 1pm.

What is the Couriers Please Schedule?

This service is scheduled as an AM-PM/PM-AM service. So:

If we get an order picked up in the morning it should be delivered in the afternoon
If an order gets picked up in the afternoon it should be delivered the next business day in the AM

Please note, there are no guarantees that an order will make a morning run. We do promise a 1pm pickup. Also, there may be issues on the courier end which are out of our control.

CP is not a guaranteed service. So, if you require a guaranteed turnaround time, do not use this freight method.

What To Do If You Need A Guaranteed Delivery?

If you need a guaranteed parcel delivery for a specific project speak to us about your timeframe. Also – always select a Same Day Courier. The freight is more, but your job will be delivered quicker and more reliably.

How To Grow Your Print Revenue And Retain Customers

Posted on November 15, 2021February 24, 2023 by mediapoint_admin

As a company offering your customers large format printing products, it can often be a challenge to grow your print revenue. You might have issues with staff, space, equipment and time. But what is your biggest asset?

Why Leveraging Your Customer Base Is So Important

Here are some hard-hitting facts about your biggest asset which is your existing customer base:

An existing customer costs 5 times less than it does than to acquire a new customer
The easiest way to increase your profit by 25% – 95% is to increase customer retention by just 5%
You only have a 5-20% chance of selling a product to a new customer as compared to 60-70% with an existing customer

Source: https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/

So How Can You Grow Your Print Revenue?

Well, the answer is simple. You need to offer your customers more products. This will stop them from looking elsewhere. You need to build on the goodwill you have created with your brand.

Customers deal with who they trust. Customers will move on for a variety of reasons being:

Being let down
Can’t service their needs
Price
Turnaround times

From the above points, 2 of them are within your control.

How Can Mediapoint Help You To Retain & Sell More To Existing Customers?

As Mediapoint specialises in being a Large Format and Flatbed Printer, we can help you by expanding your product range. Some of the core products we offer are coreflute, banners, mesh, foamed PVC, screenboard, pull up banners and many other products.

We also have a nationwide shipping network. So, if you have customers that require kitting and distribution to a number of locations, we can help you there.

With our lightning-quick turnaround times and room for margin, we can stop your customers looking elsewhere and help grow your print revenue. That is by expanding your product base.

So What Next?

Make sure that you are signed up to access for our system HERE.

We will validate you as a trade customer and book in for a chat. We offer access to all our product pricing. So you can login 24/7 and get pricing any time. If you have larger volumes, we can also tailor a solution for you. Grow your print revenue with Mediapoint.

Now Is The Perfect Time To Assess Your Print Business

Posted on August 15, 2021February 24, 2023 by mediapoint_admin

This video above is not about survival, for that check out this video here on how your print business can survive the Corona Virus. This video is about what you can do now in your downtime to put the seeds down to grow if you can make it through this.

The Last Few Weeks Isn’t What Your Business Is About

The last few weeks with a drop of is not what your business is about. If you did get a massive drop as you are tied into 1 or 2 segments that got hit the worst, then you need to assess.

But if you need to look at the last 12 months and compare it to the previous 1-2 years. Were you trending Pp? Down? Or Neutral?

Trending Up

If your business was trending upwards, then your key concern is solidifying your business and surviving this. However based on our experiences with a lot of the trade partners we work with, then this is definitely not the case.

If you are one of these businesses, some of the things you can do are look at your segments, and possibly see if there are new segments to diversify a little more with.

Trending Neutral

For us this is a dangerous position to be in. A lot of owners fall into the trap of thinking of marketing more and this will sort their problems.

But they really do not know if their business model and segments are solid enough. At the next road bump they may actually start trending downward.

Trending Down

If Your business was trending down for the last 12 months, then it is clear that something needs to change. If it wasn’t the current Pandemic that would affect your business then it would have been another bump that could have knocked out your business.

What We Did In This Situation

It was the GFC in 2008, we were trending Neutral. We were small and turning over under $1 million as we started in 2006. We knew our model was not working.

So what did we do?

We assessed our top 20 customers and we found that 19 of them were trade customers and represented 70% of our revenue. We had over 1000 customers in the previous 12 months that represented 30% of our revenue.

So what did we do?

We changed our business and our offering to become trade only. Because of it:

Our Processes became easier
We had fewer departments to manage
Our marketing became clear and a lot cheaper
We became focussed

This Is An Opportunity To Reset

I know how much the current market sucks. I hope that you can survive it. If you can it can also be a great time to lay the seeds to new markets, customers and minimizing future risk.

How Your Print Business Can Survive The Coronavirus

Posted on January 30, 2020February 24, 2023 by mediapoint_admin

As we deal with Coronavirus, now more than ever the industry as a whole needs help. This is the darkest time we will see in 100 years. In this video, I am showing the process that we have used to solidify our position in the current crisis.

Health Of Staff And Family

The health of your staff and family is number one. Ensure you are putting them first. Your customers will understand this during this time.

Know Your Current Position Under Coronavirus Conditions

You need to know your current working capital to help tie you through. You need this to determine how long you can actually survive. You also need to work out how much money you are owed from customers and also what you owe to suppliers and work out your position.

Figure Out Your Current Break-Even Point

Work out what your essential overheads are and what staff entitlements that you need to pay in the case of a lockdown.

How Long Can You Last For During The Coronavirus Pandemic?

Divide your working capital by the monthly break-even point and see how many months you can last for.

Are You Comfortable?

If you are not comfortable with how long your business can last for, then can you get tighter with your overheads? Can you go to your landlord or bank? Can you extend repayments? Do you need to make some hard calls? Every 10% you can find savings to your cashflow monthly is 10% longer your business can run.

Staff

Certain contracts and awards have Standdown Clauses. But ensure you are looking after your staff as much as you can and that they can survive. But the number one priority is to ensure they have a workplace to come back to. When this Pandemic gets to the tail end, more people will be unemployed so by you having a job for them is a better position for them than some short term pain.

Keep Calm and Reset After Coronavirus

This is the best opportunity you will ever get to change your business, use it wisely.