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Australian Print Industry Vs Europe: 4 Things We Learned

The Australian print industry and Europe are, naturally, quite different. From the way they approach the business of print through to the elements of production they prioritise.

In this blog, we discuss the main differences we identified on a recent trip to visit trade printing facilities in Europe.

European Printers Prioritise Quality

The European print market seems to value print quality over speed and volume. This is due to the expectations and diversity of customers in this market. Therefore the throughput is generally lower and print modes set finer to achieve those small percentage gains in resolution. This is evident in the way that European printers invest in equipment that offers more control over quality optimisations than throughput. Additionally, the European market is home to many high-end print shops that specialise in luxury and bespoke prints at volume – albeit with much slower turnaround.

That’s not to say that resolution in large-format printing in Australia is significantly worse. We’re talking minimal differences in quality – it’s just that Australian resellers prioritise volume.

Sustainability Efforts Are More Mature than Australian Print Industry

Another major difference between the European and Australian print markets is the emphasis on sustainability. There is a greater emphasis on using environmentally friendly materials and reducing energy consumption in print. Not only is less concern about costs associated with sustainability.

Greater (and more regular) Investments in New Equipment in Europe: In Europe, printers tend to make greater and more regular investments in new equipment. This is because the European market is more competitive and printers must stay ahead of the curve to remain competitive. Additionally, European printers also tend to invest in new equipment to ensure that they can produce prints of the highest quality.

Staff turnover is much lower in Europe and staff stay with companies – buying into the vision and mission of businesses: Finally, the European print industry is known for having a lower staff turnover rate compared to the Australian print industry. Staff in Europe tend to stay with companies for longer periods of time, and they tend to buy into the vision and mission of the business. This is because the European market is more mature and stable, and staff are more likely to find job security and stability in the European print industry.

Trade Printers Can’t Guarantee Shipping Times

Jamie Xuereb explains why we can guarantee printing turnaround but not shipping times

Our trade printing process is fast – we can guarantee that. What we can’t guarantee, however, are shipping times. This comes down to a few factors but it boils down to the fact that we don’t control the courier process.

Everything up to the point of dispatch has been designed by us for efficiency. Automation, print modes, human inputs (where necessary), printing equipment placement – it’s all honed and continually reviewed. We’ve previously discussed how printing cut off times underpin our efficiencies – unfortunately couriers don’t operate the same way.

So whilst we can estimate when a pickup run may occur (particularly for couriers who do daily runs) it’s not an exact science.

When ordering with Mediapoint, and any trade printer really, be aware that there may be variance in delivery time. We can guarantee the printing will be done within our allotted timeframe – but not anything past the point of dispatch.

So let’s outline a few things print resellers can do to mitigate delays:

1) Provide all Label Information for Dependable Shipping Times

Shipping information is an often overlooked point of criticality in the production process. How fast an order can be completed and dispatched hinges on having correctly labelled items.

By providing all shipping information and labels when placing an order means no downtime when a print job hits production. Once a job is placed into our printing production line it cannot be changed – neither can dispatch information. For the sake of efficiency and accuracy printers will require this info upfront. It’s up to the customer to confirm all the courier details / requirements – but it’s really not that much of a burden. 

Whilst we cannot guarantee shipping times at Mediapoint, we can promise that your print job will be on the production floor within a short time when ordering by the cutoff. It’ll be ready for dispatch the next business day at the latest.

2) Leverage Your Courier Options for Print Jobs

Mediapoint customers have the choice of multiple couriers for delivery of print jobs. We maintain strong relationships with many couriers to limit the impact that delays or unavailability of one courier can have on delivery times.

We have TNT, StarTrack and CouriersPlease completing daily pick ups to maximise distribution and mitigate delays for delivery across the country.

If customers prefer (or require) a bespoke/ or alternative shipping method that’s fine too. They just need to provide the label at ordering and time the pickup for when the job is complete. We encourage print resellers and print brokers to investigate the various delivery options available to them.

3) Use a Dependable Trade Printer

When you utilise a dependable, efficient trade printer you can be sure that the actual print process delay orders. Plus, a reputable printer will general have several options for delivery to give customers the best chance of receiving print jobs ASAP. Our Lean, efficient  processes and minimal manual handling or service not only enables us to pass savings onto our customers. It also means we can guarantee printing turnaround times to the point of dispatch.

Our customers love that they can on-sell print with better margins, and peace-of-mind that whilst delivery times can’t be guaranteed they are still likely to receive them within an adequate window

Mediapoint has made the print process easier for all parties by being clear about our requirements and guarantees. If you’d like a dependable, reputable trade printer – set up an account and give us a try.

The Value of Automated Trade Printing Quotes

Today we’re delving into what our automated trade printing quotes mean for customers and why we’ve invested in such a system.

Automation underpins the effectiveness (and efficiency) of our printing processes. It enables Mediapoint to deliver on turnaround guarantees for over 150 orders a day. This ability for a trade printer to deliver is critical. Without a slick process in place it would be very hard for teams to achieve targets. That’s not to mention that some trade printing businesses use a manual quoting process as throttle / delay.

Whilst we dictate our own internal processes we always ensure these are centred on delivering value for our trade clients.

At Mediapoint we identified that speed of service and the benefits of automation don’t just start when an order is confirmed. A majority of our customers require a system that allows them to get their print jobs done (including quoting) seamlessly and at speed.

Not only is much of our proofing and production driven by technology – so is our best-in-class self serve print portal.

Everyone Saves Time with Automated Print Quotes

The pricing process can really drag on (and be seriously delayed) without an automated quoting system in place. Think of the emails or phone calls back and forth, the different databases to connect to, and the possibility of human error switching between different systems. These elements are present on both the printer and customer’s side.

With an automated system there is minimal friction, less requirement for human input (meaning we can have our team focus on delivering quality print jobs), and the ability to shift from quoting to printing instantly.

Time is a valuable resource; wasting it costs you and your Trade Printer money. Not to mention lost opportunities to be focusing on more important work.

At Mediapoint any savings made in time and labour are passed on to our customers – through the automated system delivering the quotes!

Automated Trade Printing Quotes Minimise Errors

Through the use of automation we can leverage computing power and integration to ensure that prices are correct in real-time. In combination with our self serve print portal and embedded print pricing model ordering is easy, accurate and fast.

 It eliminates the need for our staff members to check over multiple pricing tables, inventory databases, and equipment availability before providing a quote. Plus, any ‘ghosts in the system’ will be flagged for review. This provides us with peace-of-mind that there is a system in place to highlight any issues that do arise.

As a fail-safe we do routine checks to confirm our system for automated trade printing quotes works as intended. Our priority however is for our staff to be on the production floor delivering on print jobs. That is where the real value of a trade printer is delivered and where having our skilled staff is necessary.

Resellers Love Our Self Serve Print Portal

The ability for clients to access live-pricing and get accurate quotes quickly is a significant factor itself. By expediting the ordering process our print resellers and print brokers can confidently estimate turnaround to their own clients. Plus, it eases the burden on their teams when it comes to pricing and project managing jobs.

Speed of communication is important for resellers and print shop managers wanting to establish (and sustain) good relationships with their clients.

Automated trade printing quotes support this from the very outset. After all – wouldn’t you as a customer of any business prefer to deal with those that have prompt and clear responses?  Any way we can help our clients in this area is something we take very seriously.

Mediapoint has grown to be one of Australia’s biggest and most experienced trade-only printers over 16+ years. If you’re looking for a printing partner who makes it easier to quote, produce and deliver on print jobs for your clients – sign up today.

Why Do We Need Shipping Information Upfront?

Learn more about the Mediapoint ordering process and why we require all shipping information / labels for print orders upfront.

Simply put: our print process is too fast to wait around for shipping information.

We need all info and necessary labels at the start of an order because once it’s confirmed every step of production and dispatch is locked in. We’ve invested time and money into creating a streamlined print process underpinned by leading edge technology. Once a job is placed into the production schedule it cannot be changed.

If you’re ordering any of our products with next-day turnaround guarantees (and order by the 12pm cutoff) it’s highly likely that your order will be on the production floor within a few hours and ready for dispatch the next business day.

Shipping information and labelling is an often overlooked point of criticality in the production process. How fast an order can be completed and dispatched hinges on having correctly labelled items.

Lack of Shipping Information Causes Delays

We run a double shift at Mediapoint and teams work until 10pm to ensure all jobs for the next day’s dispatched are finished, packaged and ready for collection by the various couriers. To have this completed on-time, everyday, we require all shipping information to be ready ahead of job completion. 

For other trade printing businesses, who leave this information until last, delays in dispatch are quite common. They need to chase down the required labels, destination and delivery partner while jobs are already in QA or waiting for dispatch. We think this is a particularly wasteful practice and want to ensure the most efficient turnaround for our clients. Any time a job is sitting idle in the facility is wasted time and potentially damaging to the reputation of our resellers.

Courier / Shipping Options from Mediapoint

Mediapoint customers have the option of selecting from a few different options at the point of ordering. There are a couple nuances for each option which we highlight below:

Direct Courier

If a point-to-point courier is requested (and therefore organised by the customer) the shipping information required a diamond label with the address. Simply select this option on our portal when ordering and note the address for shipping.

Road Freight

To ensure that our jobs can be dispatched across the entire country with ease and speed we have multiple carriers doing daily runs from our facility. As of September, 2022 we have TNT, StarTrack and CouriersPlease completing daily pick ups. To be included in these runs you’ll just need to create the label and provide at time of ordering.

Ad-Hoc Carrier / Shipping Method

If you require a bespoke/ or alternative method of shipping you’ll need to provide the label at ordering and time the pickup for when the job is complete. To accurately determine the required shipping information you can ask our team for an estimate of time for a job to be complete, or review our product guides. Most items will be ready for pickup next-day when ordered by the 12pm cutoff.

Clarity for Customers

Our Lean process and minimal manual service on the front end saves time and money. It enables us to price as well as we do and pass savings onto our customers. Being able to on-sell print with better margins, and peace-of-mind around turnaround times, is an appealing tradeoff for having to prepare shipping information at the time of ordering. It just requires a small process change from some customers to access the fastest trade printing turnaround times.

By being clear about our requirements we’ve made the ordering process much simpler for everyone leading to fewer mistakes, faster turnaround, and less time spent on administration.

Using IQ: Getting Quotes & Making Orders

Our self-serve trade print portal is PrintIQ. It makes ordering print jobs with Mediapoint quick and easy. Amongst the features within the self-serve print portal you’re able to access live pricing 24/7, get quotes, view your previous / current orders, and submit artwork.

Jamie (Mediapoint Founder) has put together a useful video walkthrough to showcase the PrintIQ workflow. Learn how to view products, put a quote together, confirm your orders and see helpful metrics when you need them.

We’ve developed PrintIQ to cater towards customers that require fast, efficient print at the best-price.

Our trade printing portal enables us to guarantee next-day turnaround on certain products when ordered by cut-off times. High volume resellers love the ability to easily build quotes, submit their artwork and track progress live, in one place.

Sign Up to Access Trade Only Pricing

Want to access the best priced trade printing? Sign up for a PrintIQ account today.

Why We Can’t Change An Order Once It Hits Production

In this article we’re taking a further look at the inner-workings of our automated printing system. Jamie explains why we can’t (and don’t) change a job once it hits production.

We’ve previously touched on our automated processes. They bring benefits to efficiency as well as pricing. Today, Jamie delves into why we can’t adjust orders once they hit production. Watch and read on to learn more about our automated print system.

Our Automated Printing System is too Good

Our automated printing systems are extremely efficient – just like the rest of our processes. An order can hit production within 10 minutes of being confirmed. Artwork pre-processing, stock selection and printer setup is all automatic. So there is little opportunity for any manual adjustments to the print run. 

Our system and processes are established to deliver on the requirements of high volume resellers. We do not offer bespoke services or undertake any manual processing as this would reduce efficiency, minimise our ability to deliver on customer demands and increase costs.

Changing Orders Changes The Quote

Mediapoint’s ability to deliver quick trade printing quotes is underpinned by scaled volume and inventory calculations. When a job is submitted for quoting on our self serve print portal these calculations are completed and price locked in. 

Once the the quote is accepted our automated print system sets printing in motion. If there were adjustments to an order (quantity, product type etc.) quoted prices, batching lots, and dispatch estimates would be incorrect.

Changes to Jobs Impact The Key Benefits of Trade Printing

Our focus is on delivering high volume printing with a quick turnaround as a trade printing partner. That’s why the onus is on clients to deliver finished artwork and confirm their requirements. The tradeoff for this lack bespoke customer service is quick turnaround and low prices.  Any changes to orders would impact the key benefits for which Mediapoint is known.

We find that print resellers are more than happy to take the extra time to review and confirm orders. This hasn’t changed in over 16 years of business. Our customers can continue to pass on the best prices and lead-times to their own clients thanks to our automated print system and adjacent processes.

Sign up for a PrintIQ account to view our product pricing and get ordering today if you’re looking for a trade printing partner.

Mediapoint’s Print Process: One Job Is One Dispatch

In this article we detail our Mediapoint’s print process and how that facilitates expedited completion of print jobs for customers.

We operate by a single rule when it comes to dispatching: One Job is One Dispatch.

Whilst other trade printers may split orders or create kits to be dispatched to multiple locations, we’ve consciously chosen not to do this. When you order using our self serve printing system we treat that order as an individual batch intended for one destination.

Over 150 orders a day are handled by Mediapoint’s print process. It involves the use of a highly-automated system and optimised, Lean processes. The moment an order is placed in our system every element required to complete the job – materials, print time, custom packaging, staff – is locked in. Everything is accounted for which leads to jobs completed exactly as intended.

Automation means leaves no room for ad-hoc changes but it means we can deliver on high volume orders with a quick turnaround. Furthermore, customers are benefitted by predictable lead times for print runs.

Splitting print orders is one such sacrifice of Mediapoint’s print process. However, we believe it is outweighed by the benefits of streamlined procedures and the ease of using our system.

Mediapoint’s Print Process Minimises Mistakes

Following our simple rule minimises any chance of mistakes throughout our trade printing process. Common mistakes from other trade printers who do split orders:

  • Underdelivering stock amounts to each destination
  • Jobs going to wrong locations
  • Varied delivery times due to different couriers / routes.
  • Delayed delivery due to the time it takes to finish and package split jobs individually.

Each of these issues can be detrimental to both our reputation and that of our clients who have their own service-level guarantees in place with their customers.

Don’t forget every added step in the print process will add costs. This leads to increased prices and reduces the amount of margin passed onto customers.

Customers Can Still Order Multiple Jobs

When working with Mediapoint’s print process you can still have printing delivered to multiple sites. However, each pack need to be ordered under separate job numbers. The time it takes to complete multiple orders on our automated printing system (PrintIQ) is negligible. 

The individual number of jobs aids in visibility of job progress for customers. Since each job number is treated separately there is full transparency around dispatch timelines and destinations. This also reduces the requirement for our teams to read convoluted notes or do extra work that may slow down the trade printing process.

Playing to Our Strengths

The advantages of Mediapoint’s print process are the ability to access live 24/7 pricing on orders, access to the lowest prices, next-day turnaround on most products, and outsourcing of high volume jobs to focus on sales rather than production. By providing clarity of our process, utilising a self-serve printing portal, and implementing automation at every stage we can sustain our standards and deliver on these advantages for every customer.

If you’re a high volume reseller looking for trade printing partner that offers the lowest prices, than look no further than Mediapoint. Simply sign up for a PrintIQ account to get started.

Definition of a Trade Print Client

We delve into our definition of a trade print client and how it ensures a transparent relationship that benefits everyone.

At Mediapoint we define a trade client as any entity reselling print; not the end consumer. So when we say, “we are a trade only printer” that means we don’t deal with retail customers. This has a few benefits for our customers but it’s important to know what such a trade printing relationship means.

Our Definition of a Trade Print Client Sets Accountabilities

We have found that there are fewer crossed wires, faster turnaround and better results when dealing directly with print resellers. One line of communication makes each party accountable for certain tasks. For Mediapoint that’s print, cut, finishing and packaging. For our trade clients that means they handle preparation of artwork and communicating with the retail customer.

We find that this task split is appealing to trade printing clients. It provides peace-of-mind that their customer won’t be poached. This is all too common when there is no separation between the end customer and the trade printer. Either organically or by intent resellers can be cut out of deals as customers seek to lower prices or reduce administration.

Our Definition of a Trade Print Client Enables Us to Support More Businesses

As a print reselling partner with a focus solely on trade clients we are able to support more than just traditional print shops. Our definition of a trade print client extends beyond print resellers or print brokers. Marketing/design agencies, individual consultants are also in need of a high volume printing partner. Our ability to blind ship orders and deal direct is particularly appealing to these organisations.

Trade Customer

Considerations for Working with Trade Printers

A trade printer’s number one priority should be to give its resellers the most margin. That’s how we operate at Mediapoint. We’ve heavily invested in our manufacturing and our process. That means all other areas of the business including the frontend, prepress, and dispatch need to be fairly automated.

So if you require personal service on every order, a trade printer like us may not be optimal. You will be directed to an automated system for the aforementioned benefits of speed, efficiency and cost.

However, you’ll have access to the best printing prices and reclaim time back to grow your business. Not to mention peace of mind. These are the tradeoffs to consider when comparing trade printing VS In-House Production.

A quality trade printer (also known as a Wholesale Printer) will deal only with you – not your customer – allowing you to focus on growing relationships and your customer base. After all, trade printing is a service where you outsource to a supplier who producing work on your behalf. You are then left with greater equipment availability for priority, short-run jobs and/or more time to focus on growing your business.

If you think you fit into our definition of trade and are looking to outsource your printing, sign up for a PrintIQ account today.

Why Are We Strict About Print Job Cut Off Times?

Read on (and watch) to learn why we have strict, print job cut off times for certain products. We break down how that enables service levels above and beyond the competition.

Mediapoint averages 150+ orders a day. To deliver on these with next-day turnaround, we have established Lean processes that other trade printers can’t compete with.

A strict printing cut-off time of 12pm underpins these procedures. At this time, every day, our system automatically locks out any new next-day orders. From there, automations begin to run; preparing all inventory, equipment, artwork files and staff required for a batched print run.

Print Job Cut Off Times Create Predictability

Keeping strict printing cut off times (and making it clear to customers) means a predictable service level for customers. With no variance in lead times they have peace-of-mind that jobs will be completed and dispatched as expected.

It means that our printing teams have a clear set of tasks to complete. That means we can adequately prepare our lines for maximum efficiency. Set print job cut off times are key to batching jobs, minimising change to stock and print modes during operation.

We’ve previously discussed locking into one print mode only which helps maintain quality and speed.

Printing Once A Day Reduces Costs

We pride ourselves on offering the best prices. To do so we need to find savings wherever possible – all of which are passed onto our clients. Inventory represents a significant portion of any print cost. A batching process helps us keep an optimal amount of inventory on hand. Plus, we end up using less resources per print run. Trade printers need definitive print job cut off times to effectively schedule completion of these job batches.

Another overlooked cost of printing is labour. This rises significantly when print runs are not batched. The time it takes to set up equipment for each differing print run, to cut print jobs, to complete finishing work and to package items are all areas where great savings can be made. In combination with our automated PrintIQ system – which reduces the need for manual servicing of quotes and design – we significantly reduce costs.

These savings then provide margin for our print reseller customers to play with when on-selling work.

Mediapoint’s Print Process Benefits Our People

The batching process and printing cut off times mentioned above mean our staff just need to complete each task once before moving onto the next stage of the print run. They become more efficient and we can do more, with less people. Unlike other trade printers, our teams are not burdened by wastes of rework or overproduction. In fact, our staff gain valuable time back and are involved in every stage of the work, allowing them to build and maintain their skillset.

Mediapoint Cut Off Times
Our Durst 512R LED in action. We used the points in these posts when making decision to buy this printer as it fit our business

Our Process Keeps Us Honest

Our established, automated system for overnight printing means there is minimal variance in our output and a predictable low-touch level of service. This reduces friction in the ordering process, and allows us to be transparent about how jobs are handled.

This visibility is useful for resellers looking for the right trade print partner for high volume output. It removes the guesswork involved in the print process for them and ensures they can deliver on service levels to their own customers. 

We’ve established our print job cut off times based on experience and optimisation over the last 16 years of servicing high volume resellers. In that time we’ve identified that the 12pm cutoff provided an ideal lead-time for a majority of our clients and our internal processes. Furthermore when rush print jobs are required (which we don’t cater to) our customers’ in-house capabilities can handle them.

As we say, “the proof is in the print” so if you’re looking for a trade print partner that can deliver on high volume jobs day-in, day-out, give our 24-hour turnaround process a try on your next high volume print run. Simply sign up to PrintIQ here and order by 12pm for dispatch by next business day.

The Costs of Wide Format Printing Explained

In this article we break down wide format printing costs to give you a peak behind the scenes. You’ll be able to better understand exactly where gains can be made. Plus, you’ll have a better idea of the difference between trade printing and in-house production.

Wide Format Printing Equipment Cost & Capacity

First and foremost is the actual cost of the large format equipment to be used. The capital expenditure of these assets is factored into the cost of each sheet. When calculating this, organisations need to also consider the capacity of the selected printer. At Mediapoint, we have invested in large format printers that can handle more volume, to bring down the cost per sheet and produce more jobs per hour. In tandem with our streamlined batching processes we can feed more volume through the line in less operational time. That means we can pass on greater savings to our trade clients and give them greater margin for reselling.

For the clients we cater to best (high volume resellers) this is the optimal process, however there will inevitably be some tradeoffs. We’ve covered those in another article that outlines how to evaluate a trade printer and make sure they match your needs.

Ink Plays a Key Part in Large Format Printing

Fundamentally you need ink to print – there is no way around this commodity. An ink cost per square meter is factored into the cost of any printing run. When dealing with large format prints this can be a significant cost – particularly if the equipment being used is not efficient in its ink usage. You’ll find that entry level or cheaper equipment will be less effective in its use of inks. So you may still end up with a quality print, but the ink costs per square meter are much higher.

We run premium Durst printers on a single printing mode. These are optimised for a set quality of print in all batches. This allows us to sustain efficient ink usage even at the high volume our clients expect, whilst sustaining the level of print quality their own customers expect.

Floor Space Required for Wide Format Printers

Large printers need a lot of floor space. From handling stock, to a working and dispatch area; each piece of equipment needs a significant amount of real estate. At Mediapoint we have over 2000sqm of internal warehouse space. This enables our teams work safely and efficiently when handling print jobs. Plus, it future-proofs our expansion plans.

This is an oft-overlooked aspect of wide format printing, and a major reason why scaling production / capacity is hard for your average print shop. Once the capacity of existing equipment is reached, not only do you need to outlay capital for equipment but also rental of extra floor space or sometimes even an entirely new premises. That expenditure usually leads to increase in print pricing which can affect relationships with customers and significantly impact your bottom line.

Finishing

Another overlooked aspect of wide format printing is the added finishing equipment and processes required. Finishing has a linked impact on quality and delivery of print runs. Sometimes, the cost of good finishing equipment can cost more than the actual print equipment. Then we must consider the cost of staff, training, and the time needed to finish orders. Once again, this all contributes to the final pricing of print jobs. Any process optimisations or capital savings mean less costs overall and greater margins to play with. In printing, economies of scale are very real – which is why trying to justify completing high-volume, repetitive work in-house can be difficult.

Durst 512 Mediapoint
The Costs of Wide Format Printing Explained

Quality Assurance and Dispatch

Unlike other forms of print, like the name suggests, large format printing is large. Due to the materials and equipment involved the print process differs from smaller-scale operation. That means it is necessary to conduct QA work prior to dispatch. It also requires customised packaging and delivery option which ties up a lot of resources as well.

As you can see, there are many factors at play when it comes to the pricing of commercial printing. Due to this the quoting process can often take quite a while, delaying projects or blowing out lead times. That’s why we’ve invested in our PrintIQ system – offering 24/7 live pricing and automated print processing.

If you’re a print resellers looking to provide accurate quotes, manage customer expectations, and get on with the business of selling, create an account today.

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