Jamie Xuereb, Author at Mediapoint

Printing Turnaround Time – A Resellers Competitive Advantage

Posted on December 19, 2024December 19, 2024 by Jamie Xuereb

Printing turnaround time can be your print business’ secret weapon. After all, clients naturally expect fast, reliable service. Any delays – or even perceived delays – can lead to unsatisfied customers, damaged reputation and lost business.

But if you as a printer get this right, by consistently meeting or exceeding turnaround expectations, you can gain a real competitive advantage.

So, read on to explore the factors that affect turnaround time and why improving it can be a game-changer for print resellers.

Key Factors That Affect Turnaround Time

Production Capacity
The production equipment and processes used by your wholesale printing partner significantly impact turnaround time.

State-of-the-art machines and efficient workflows ensure that jobs are completed on time, even during peak periods. If your partner’s capacity is stretched too thin, delays are inevitable.
Order Complexity

The complexity of the print job – such as custom sizes, finishes, or special materials – can affect how quickly an order is completed. Simple jobs, like standard-sized flyers, are quicker to produce, while intricate designs or high-touch processes may require additional time. Some of these elements aren’t controllable.

After all, what the client wants the client must get. But what is controllable is the 1) having all the necessary designs and files set up as per printer specifications and 2) turnaround time expectations.

Which brings us to…
Clear Communication and Accuracy

You can set expectations with your clients from the very beginning of a job. Give yourself a little breathing room on turnaround time and make it clear that these timeframes are based on specifications being met. At worst, you’ll meet the decent timelines you’ve set, and at best you’ll overdeliver. No customer has ever been upset by getting things too quickly!

Then, remember – errors or miscommunication with your partner during the ordering process on your side can cause delays. That’s why it’s important to really get to know your trade printer’s specifications, product / stock range and the ordering process.

We suggest taking the specifications and guidelines of your trade printer and saving them as templates in your own programs. Furthermore, white labelling them and making these available to your customers can minimise work even further.

Reducing any back and forth saves time and money. Print reselling is a margin game, and any time spent by your staff on fixing or revising artwork eats into your margin.
Volume of Orders

High order volumes, especially during seasonal peaks, can strain capacity. Wholesale printers with scalable systems and prioritised workflows are better equipped to handle surges without compromising turnaround times.

So if you’re yet to dip your toe into the world of trade printing – or you want to use a partner more efficiently – think about doing so around your peak periods.
Location and Logistics
The physical location of your printing partner may have an affects how quickly finished products can be delivered. Especially their process isn’t highly automated and digitised.

Working with a local or regional partner with robust logistics networks ensures shorter transit times compared to relying on overseas suppliers. So if you’re an Australian print reseller, you really want to be working with an Australian trade printer.

Their relationships with local courier services can save them money, which is then passed onto you, meaning you have even more margin to play with.

How Better Printing Turnaround Time Can Be Your Competitive Advantage

For print resellers, turnaround time is more than just a metric. It’s a promise to your customers. Faster and more reliable turnaround times create a ripple effect that benefits your business in multiple ways:

Customer Satisfaction and Retention: Clients are more likely to return if they know they can count on you for fast, dependable service. Meeting tight deadlines builds trust and solidifies long-term relationships.
Winning Time-Sensitive Projects: Many customers have urgent needs. For instance, events, product launches, or campaigns. By offering shorter turnaround times, you position yourself as the go-to option for time-sensitive projects, increasing your market share.
Differentiation in a Crowded Market: In an industry where many competitors offer similar products, exceptional turnaround time can set you apart. Highlighting your ability to deliver quickly and reliably becomes a unique selling point in your marketing and sales efforts.
Boosting Your Reputation: Positive word-of-mouth travels fast. Clients who are impressed by your efficiency will recommend you to others (and leave positive Google Reviews) enhancing your reputation as a reliable partner.
Operational Efficiency and Profitability: Faster turnaround times can also reduce operational bottlenecks and improve cash flow. Completing jobs quickly allows you to take on more projects, boosting revenue without compromising quality.

How Mediapoint Can Help With Printing Turnaround Times

At Mediapoint, we understand the importance of turnaround time for print resellers. We have a large range of products that can be ordered and dispatched within 1 business day.

We’ve invested in high-capacity production capabilities, reliable supply chains, and streamlined processes to ensure consistent, high-quality results with industry-leading turnaround times.

So if you want to deliver on your promises to your clients, grow your business, and stay ahead of the competition – order with us.

Australian Trade Printing: Quality, Service, and Innovation

Posted on November 13, 2024November 11, 2024 by Jamie Xuereb

The Australian trade printing industry moves fast, and keeping up with changing technology and customer demands can be challenging. Whether you’re a seasoned print reseller or just starting out, understanding what makes great trade printing can give you the edge in this competitive market.

Understanding Trade Printing Partnerships

Let’s face it – a good trade printing partnership can make or break your business. It’s not just about getting the best price (though that’s important). You need a printer who understands your challenges, responds quickly when you need help, and consistently delivers quality that makes you look good to your clients. Think of it as having a silent partner who’s got your back, helping you win and keep more business.

The best trade printers in Australia offer transparency in their pricing, clear communication channels, and robust quality guarantees that protect both you and your clients.

Guess who does that? Mediapoint, of course!

Professional Print Technology

Modern trade printing is a world away from the old days of hoping for the best with your print job. Today’s technology means consistent, high-quality results every time. Digital presses handle jobs with incredible precision, impressive speed and quality.

And when it comes to wide format printing, the latest tech delivers everything from eye-catching retail displays to construction signage that can handle whatever the Australian weather throws at it.

Australian Paper Stock and Materials

Getting the right material for your job makes all the difference. From papers that tick the sustainability box to premium coated stocks that make your marketing materials pop, material choice can elevate a good print job to a great one.

Remember that Australian weather conditions can be harsh – especially for outdoor materials. That’s why having access to weather-resistant options and speciality materials is crucial for certain jobs. Whether it’s synthetic papers for durability or specialised adhesives for versatile display options, choosing the right option is key to project success.

The application of any print job is always an important factor in material / process selection – but nowhere more so than Australia. That’s why utilising a domestic partner, with experience in preparing print for this region, ensures you’re getting products that last.

Print Quality Standards for the Australian Market

Quality isn’t just a buzzword – it’s what keeps clients coming back. Modern colour management systems ensure brand colours stay consistent no matter what you’re printing. Regular calibration and testing mean you can trust the output will match the proof every time.

Plus when it comes turnaround for Australia resellers – timing is everything. That’s why we’ve honed our systems through automation and aligned or processes to help you meet tight deadlines without sacrificing quality. Many of our most popular products can be dispatched within one business day; utilising a wide range of courier options to ensure prints reach their destination on time. Whether that’s to your own office or blindshipped directly to the client.

An Australian Trade Print Partner Like No Other

Running a print reselling business is easier when you’ve got the right support. We’ve developed a client-centric system (and process) over the last 18 years. We’re confident that using Mediapoint’s ways of working, and our online ordering portal will provide you with the best experiences you’ve had with a trade printer.

So if you want to see what Australian trade printing can do for your business – jump on board with a trade account. Join the 1000s of Aussie print resellers who’ve already discovered the Mediapoint difference.

A Quality-Focused Guide to Large Format Print

Posted on November 11, 2024November 11, 2024 by Jamie Xuereb

Large format print requires an attention to detail and comprehensive technical knowledge. Hence why having an experiences trade printing partner gives you a competitive advantage.

But it pays to also keep in mind a few elements that impact the quality of any signage, banners, trade show displays, or stickers you’re looking to create.

Let’s take a look at the elements that make the difference between an average result and an exceptional print quality.

Material Selection: The Foundation of Large Format Print

Material choice is one of the most critical decisions in large format print. Different materials not only affect the final appearance but also determine durability, application, and importantly, visual impact. At Mediapoint we offer an extensive range of options:

Banner Vinyl: A versatile and durable material ideal for outdoor advertising, featuring weather resistance and excellent colour reproduction. Available in different weights and finishes, banner vinyl can withstand various environmental conditions while maintaining visual appeal.
Self-Adhesive Stickers: Perfect for window displays, and floor graphics when completed in a large format. Our stickers come with different adhesive strengths and properties (like reverse adhesive application) allowing for both temporary and permanent applications with clean removal when needed.
Fabric: Increasingly popular for retail displays and exhibition graphics, fabric mesh offer elegant draping properties and are lightweight for easy transportation. They also provide excellent color saturation and can be backlit for dramatic effect.
Rigid Boards: Including materials like foam core, PVC, and aluminium composite panels, rigid boards offer stability and durability for permanent indoor and outdoor installations. These materials provide a professional finish and can be cut to precise shapes.

Print Resolution and Viewing Distance

There’s an intricate relationship between resolution and viewing distance in large format printing. It directly impacts both the final visual quality and production efficiency. However just because your resolution may be lower, that doesn’t mean you’re going to minimise visual impact. The viewing distance principle operates on a sliding scale – as viewing distance increases, the required resolution can decrease without compromising perceived quality.

You’ll find that large-scale signs (like billboards or building signage), that are meant to be read from longer distances, often look pretty ugly up close. Remember to keep application in mind when proofing and submitting designs. Luckily, Mediapoint provides clear specifications to ensuring you can easily provide artwork that will perfectly match the application.

Colour Management for Impact

Colour accuracy represents one of the most crucial aspects of professional large format print. Achieving consistent, vibrant colours requires sophisticated colour management systems and careful attention to detail throughout the printing process. A well-calibrated colour management system is essential for delivering professional results.

Advanced spectrophotometry and calibration tools ensure colours match exactly across different print runs and materials, which is essential for maintaining brand consistency. Different substrates can affect how colours appear, requiring specific colour profiles and adjustments to maintain consistency across various materials. Through professional colour management, the final printed piece accurately reflects the designer’s vision, with rich, saturated colours and precise detail reproduction.

This level of colour control isn’t just about looking good – it’s about delivering predictable, repeatable results that meet exacting brand standards and client expectations. Each project benefits from careful colour calibration and monitoring throughout the production process, ensuring that whether you’re printing one piece or thousands, the colours remain true to the original design

Finishing Options for Large Format Print

The application of appropriate finishing techniques can dramatically enhance the visual impact and durability of large format prints. Modern finishing options provide both protective and aesthetic benefits:

Matte Lamination: Provides a sophisticated, non-reflective surface perfect for environments with bright lighting. This finish also offers protection against fingerprints and UV damage.
Gloss Finishing: Creates a high-shine surface that makes colors appear more vibrant and saturated. Ideal for photographic reproductions and displays requiring maximum visual impact.
UV Coating: Offers superior protection against sun damage and environmental factors, making it essential for outdoor applications where longevity is crucial.

Installation Considerations

There’s more to large format projects than just the printing itself. Actually installing and displaying the print takes some planning too. You need to factor in a few things to ensure optimal results from the outset:

Surface Preparation Requirements: Different substrates require specific preparation methods, from cleaning and degreasing to primer application and temperature conditioning.
Environmental Factors: Temperature, humidity, and exposure to elements must be considered when choosing materials and how you’re going to install
Installation Method: Each material requires specific installation techniques and tools, from tension systems for banners to application fluids for vinyl graphics.

Keeping the above front of mind is key so as not to impact on the quality of your print or the intended audiences perception of your product / service.

Large Format Print Quality Control Standards

Professional large format printing requires comprehensive quality control measures throughout the production process:

Pre-print File Checks: Thorough examination of artwork files for resolution, color space, and formatting ensures optimal print quality.
Colour Calibration Verification: Regular testing and adjustment of printing equipment maintains colour accuracy and consistency.
Material Inspection: Careful examination of substrates before printing prevents defects and ensures material compatibility.
Post-print Quality Assessment: Detailed inspection of finished prints under proper lighting conditions confirms accurate colour reproduction and print quality.

Experience the best in large format print firsthand – create your trade account today and unlock exclusive pricing, instant quotes, and access to our complete range of large format solutions. Join the growing number of print professionals who trust us with their most demanding projects.

Understanding the Costs Of Large Format Printing

Posted on October 23, 2024October 13, 2024 by Jamie Xuereb

In this article, we take a deep dive into the real costs of large format printing, breaking down each factor to help you understand where efficiencies can be gained and why outsourcing to a trade printer like Mediapoint might be your best option.

By understanding these costs, you’ll be better equipped to make informed decisions about whether in-house production is feasible or if utilising a trade printer can offer better margins and operational efficiency.

Large Format Printing Equipment: Cost & Capacity

First, let’s talk about one of the biggest upfront costs—the equipment itself. Large format printers come with a significant capital expenditure, which needs to be factored into the cost of each print run.

Many businesses consider buying their own equipment to avoid outsourcing costs, but it’s important to remember that purchasing is just the beginning. You must also consider ongoing maintenance, repairs, and the lifespan of the machine.

At Mediapoint, we’ve invested in high-capacity large format printers designed to handle substantial volumes. The advantage of this investment is twofold: it lowers the cost per sheet and increases the number of jobs we can process per hour.

With streamlined batch processing and efficient operations, we can push more volume through in less time. This creates a cost-saving domino effect that benefits our trade clients by offering them greater margins when reselling.

For businesses handling high-volume orders, this efficiency is critical. However, smaller print shops might find it hard to justify the expense of purchasing and maintaining their own large format equipment when those same efficiencies are hard to achieve at a smaller scale.

How Ink Factors Into the Costs of Large Format Printing

It’s no secret that ink is a major factor in print production costs, especially in wide format printing where ink usage can be significant. Ink is priced per square metre, and while you can technically achieve good results with entry-level equipment, the ink consumption on these machines is typically higher.

At Mediapoint, we’ve chosen to run premium Durst printers, specifically optimised to handle large volumes while maintaining efficient ink usage. By operating with a consistent print mode across all batches, we ensure that our ink consumption remains predictable and cost-effective, helping our trade clients keep their pricing competitive without sacrificing print quality.

For print businesses, the difference in ink efficiency between an entry-level printer and a high-end machine like those at Mediapoint can significantly impact profit margins. Inefficient ink usage, over time, leads to higher costs, which directly affects your pricing and competitiveness in the market.

Space Costs for Large Format Printing

Another often overlooked cost is the space required to house large format printers. These machines aren’t just big—they require substantial floor space for handling stock, production processes, and dispatch areas. If your business is considering scaling up, this means you’ll need to factor in the cost of additional real estate or storage.

At Mediapoint, we operate in over 2,000 square metres of internal warehouse space. This allows us to handle high volumes safely and efficiently, ensuring that production doesn’t slow down due to space limitations. Our large facility also means we are future-proofed, with the ability to take on more capacity as our business (and yours) grows.

Smaller print businesses that have maxed out their floor space may find themselves having to rent or purchase additional premises to house new equipment, which can drastically increase overheads. In contrast, by outsourcing to a trade printer with ample space and capacity, you can avoid this significant cost.

The Hidden Costs of Large Format Finishing

Finishing is another vital but frequently underestimated component of the total cost of wide format printing. Finishing equipment, such as cutting or laminating machines, often comes with a price tag as high—or even higher—than the printing equipment itself. Add in labour costs, training staff, and the time needed to complete these processes, and the expenses continue to climb.

At Mediapoint, we’ve invested heavily in top-tier finishing equipment and optimised our processes for maximum efficiency. This not only ensures a flawless final product but also allows us to pass on savings to our clients by keeping production times short and costs low.

For print businesses weighing the pros and cons of in-house production, finishing is a critical factor. In-house finishing requires significant resources and expertise. Any inefficiencies or delays in this stage will affect delivery times and potentially customer satisfaction, making it harder to compete in the fast-paced world of trade printing.

Quality Assurance and Dispatch

When dealing with wide format prints, the sheer size and scale of the materials necessitate additional quality control measures. Unlike smaller print jobs, large format printing requires rigorous quality checks before dispatch to ensure that every print is up to standard. Furthermore, shipping large prints often involves custom packaging solutions, which adds complexity to the dispatch process.

At Mediapoint, we’ve refined our quality assurance processes to ensure that every order meets client expectations. From custom packaging to careful handling during dispatch, we ensure that our large format prints arrive safely and in pristine condition.

Additionally, we’ve integrated our operations with PrintIQ, an advanced system offering 24/7 live pricing and automated processing. This system allows our clients to get instant quotes and faster turnarounds, saving time and ensuring that projects are completed without delays.

The Benefits of Trade Printing

Now that we’ve broken down the various costs involved in large format printing—equipment, ink, space, finishing, and quality assurance—it’s clear that in-house production comes with a hefty price tag. For many businesses, these costs can be prohibitive, especially when considering the high volumes needed to make the investment worthwhile.

Trade printing, on the other hand, offers a cost-effective alternative. By partnering with Mediapoint, print resellers and brokers can take advantage of our investments in technology, space, and processes, without having to shoulder those expenses themselves. This enables you to offer competitive pricing and superior quality to your clients, while still maintaining healthy profit margins.

Why is Cutting Important to Sticker and Label Printing

Posted on October 17, 2024October 13, 2024 by Jamie Xuereb

In this article we take a quick look at an often overlooked element of sticker and label printing – the cutting technique.

With their vast array of applications, it is crucial that labels are printed optimally to minimise waste and extend application life. Whilst it may seem like a trivial, simple feature of a label or sticker – it can in fact make a significant difference in the product you receive.

The importance of how stickers and labels are cut often gets missed by sub-par operators. Also, certain technologies (like rear-cutting laser) are too expensive of an investment for some trade printers.

At Mediapoint we precisely cut and crafted our stickers and labels using this cutting-edge (no pun intended) technology to provide our print resellers the best outcomes. Here’s how and why we have invested into getting sticker and label cutting right.

Sticker and Label Cutting Influences Perceived Quality

Precision cutting is the foundation for creating stickers and labels that are both visually appealing and functional. A well-cut label not only enhances the overall appearance of a product but also ensures its durability and longevity.

When cut properly a label will have crisp edges that provide a clean finish and reduce the likelihood of issues during peeling from the roll. With precision cutting, stickers and labels can be crafted into various shapes and sizes, allowing for greater customisation and creativity.

Cutting technique also influences cost-effectiveness of sticker and label printing. Good cutting minimises waste material and reduces the need for reprints. That means faster turnaround and less production costs – giving you more margin.

Why Laser Cutting on the Rear Side Is Best

Laser cutting on the rear side is the optimal choice for sticker and label printing. It offers numerous advantages over traditional cutting methods, yet aside from Mediapoint there are few trade printers offering this in Australia.

So what does it offer?

Precision and Accuracy: Laser cutting provides unparalleled precision, allowing for intricate shapes and designs that might be impossible to achieve with other cutting methods.
Minimal Material Damage: By cutting from the rear side, the laser avoids direct contact with the sticker or label’s printed surface, significantly reducing the risk of damage or distortion to the artwork. A print job with front-cut will often have white edges around artwork do accomodate the burning effect of the laser. This wastes material and requires a compromise on artwork.
Enhanced Efficiency: Laser cutting is a non-contact method, eliminating the need for physical cutting tools. This results in faster production times so you can get jobs faster.
Flexibility: Laser cutting is highly adaptable, capable of working with a wide range of materials and thicknesses, making it suitable for a variety of sticker and label applications.

How We Conduct Label and Sticker Printing

At Mediapoint, we’re committed to delivering superior quality at the best cost for any print job. That dedication extends to sticker and label printing. Here’s a quick recap of why print resellers and brokers choose us as their trade printing partner:

We utilise the latest technology to ensure quality printing. When it comes to stickers and labels we’re one of the only trade printers to offer rear-cut options that offer the highest level of precision.
Our ordering system is online, self-service and fully-automated. This provides 24/7 live pricing and ordering. This means resellers and brokers can make the most margin whilst getting jobs completed faster.
We have almost 2 decades experience in the Australia print industry meaning our processes are optimised to a tee – ensuring quality results and the fastest turnaround times.
We are committed to maintaining the highest standards of quality. We implement rigorous quality control measures so you don’t have to worry about a thing. Just follow our ordering prompts, proof artwork online and leave it it us.

So if you’re looking to offer your customers quality stickers and labels, and need a trade print partner to take care of the volume – talk to us.

How to Grow a Print Business – Your #1 Priority

Posted on October 13, 2024October 13, 2024 by Jamie Xuereb

Looking to grow a print business? In this article we discuss what the top priority should be and how utilising a trade printer can make growth a reality.

The Australian print industry continues grow and become more competitive each year. That means margins (and repeat customers) are harder and harder to come by. For those looking to grow a printing business, a delicate balance of operational efficiency, production capacity, and client satisfaction is necessary. It’s no longer just about having the right printing equipment.

It’s about streamlining processes and making smart partnerships that enable growth without overwhelming your resources. One key strategy that can significantly boost a print business’s growth is partnering with a trade printer.

Now, of course we’re somewhat biased – but we also know that it’s proven to work. We’ve seen Australian print shops grow rapidly thanks to this approach. As much as we’d like these all to be our own clients – that’s not the case. But the fact remains that trade print partnerships are crucial for print resellers.

Wholesale printing allows businesses to scale their operations without the massive overhead that typically accompanies expansion. So let’s dive into why operational efficiency should be the top priority and how utilising a trade printer (like Mediapoint) to make it happen.

Efficiency in Scaling Operations: The #1 Way to Grow a Print Business

When a print business decides to scale, it often faces several hurdles. Expanding the business isn’t as simple as adding more orders to the queue. In fact, this is often the worst thing you can do as it can lead to bottlenecks, delays, overwhelmed staff, equipment breakdown, and damaged reputation.

Efficient expansion involves managing increased demand while maintaining high-quality output, fast turnaround times, and excellent customer service.

Achieving efficiency requires a reduction in wasted materials, optimised labour hours, and equipment running at its highest potential. If print businesses don’t prioritise efficiency, they risk growing too quickly and falling into operational chaos.

The goal of all of this? Being able to handle larger volumes of orders without increasing costs at the same rate.

So what’s stopping resellers from just turning on the ‘money tap’ when trying to grow a print business?

Common Growth Challenges

Limited Production Capacity: As demand grows, businesses may find that their existing equipment and workforce can’t keep up. New machinery is expensive, takes up physical space that may not even be available, and requires a long lead-time to become operational.

Many Australian printers find that physical capacity is what caps their ability to grow.
Maintaining Quality: With increased orders comes the challenge of maintaining consistency in output. The pressure to speed up production can lead to quality dips or purchasing cheaper materials to keep up with demand, causing dissatisfaction among clients.

A good reputation is a significant advantage within this competitive industry. So, Australian print shops can ill-afford to tarnish perceptions.
Rising Operational Costs: Expanding production typically means higher costs—whether it’s purchasing new machinery, hiring additional employees, or extending working hours to meet deadlines.

These expenses can erode profits, especially if the business is not operating efficiently. New machinery is expensive, and training new staff takes time. Both of these stall growth and – over the short term – keep costs rising at a similar rate to new revenue.

Accessing High-Volume Production Without High Overheads:

Here’s where working with a trade printer is of major benefit. Printers gain the ability to undertake large-scale production capacity without the need to invest in costly new equipment. Mediapoint, for example, has invested heavily in industry-leading printing technology – allowing us to handle high-volume orders.

Plus, since the capacity is ‘shared’ by many other print shops and we can access volume discounts on raw materials, we can offer printing to our clients at competitive prices.

This means that smaller or medium-sized print businesses can take on bigger clients and larger jobs without having to make substantial investments themselves. It’s a win-win for everyone. We get more orders, the print shops can take on more work with out expense, and the end customer receives a quality product, faster.

Essentially, you can grow a print business without the typical overhead that expansion entails. It is not a pipedream!

Focus on Your Core Business Strengths

Whilst increasing capacity is a huge boon to Aussie printers, growing print businesses also need to get new orders to fill. It is in customer relationship management that most independent print shops really shine.

Businesses need to focus on building customer relationships, marketing their services, and improving overall business operations. Handling large print jobs internally can distract business owners and managers from these core activities.

So, when partnered with a trade printer, organisations can offload time-consuming production tasks, allowing them to redirect their focus.

Shifting to core areas like sales, customer service, and strategic planning that require a human touch (more than just more machines) is a much better use of your time.

This focus on core strengths ultimately makes the business more competitive in the marketplace and more appealing to new clients.

Grow a Print Business with Reduced Risk and Increased Flexibility

Investing in new equipment and hiring more staff comes with financial risks—what if demand drops after the investment? Or what if a new machine isn’t fully utilised for months? After all, we mentioned how the industry is becoming more and more competitive. That means the trading trends are also more volatile.

Wholesale printing offers a flexible solution. Rather than making permanent investments, print businesses can scale up or down as needed by outsourcing to a wholesale partner.

This flexibility helps mitigate the financial risks associated with traditional business growth strategies, ensuring that businesses only pay for the production they need, when they need it.

We take on a bulk of the risk – which is offset by the number of (satisfied) clients we support.

Maintaining Print Quality and Turnaround Times

Many businesses worry that outsourcing will lead to a loss of control over the production process. However, with a reliable wholesale printer, you can maintain high standards while benefiting from the efficiency and expertise of a larger production operation.

By partnering with a trusted trade printer, businesses can be confident that clients will receive high-quality products with quick turnaround times. In fact, it’s likely that both these things will improve when you work with a reputable trade printer.

Mediapoint for example offers next-day turnaround on a majority of it’s products. You can even take advantage of blind-shipping to further expedite delivery and delight clients!

This is yet another example of the advantage trade printers provide. We’ve made the investment in top-of-the-line equipment, keeping bulk stock on hand, and working from a large warehouse. That means we can offer a range of services for clients that would often eat up a majority of their margins – or are simply just not feasible.

With Mediapoint you get a flexible, scalable solution that allows print businesses to grow in a sustainable way. Whether you’re a small print shop looking to expand or a medium-sized business ready to take on larger orders, our services can help you achieve your growth goals without the typical financial risks associated with expansion.

If your print business is ready to scale, but you’re not sure where to start, reach out to Mediapoint today.

Why Offset Label Printing Alternatives Stack Up

Posted on March 14, 2024March 14, 2024 by Jamie Xuereb

Offset printing labels – is it worth the effort to set up and the overall cost? After all, the method you choose is less of a significant impact on quality thanks to the improvements in label print tech. The intended application and required turnaround times are the focus areas in 2024 & beyond.

For decades, offset printing has been the go-to for producing labels on rolls, particularly for high-volume print runs. This technique, known for its exceptional print quality and suitability for large quantities, has been serviceable for businesses needing consistent, high-quality labels.

However, as market demands shift towards more flexible, timely, and cost-effective solutions – digital printing is emerging as a formidable contender.

Why Offset Label Printing Has Been Preferred – Until Now

Offset printing’s appeal for label production, especially on rolls, stems from several key advantages:

Suitability for High Volumes: Offset printing is incredibly efficient for large-scale label or sticker runs, making it cost-effective for long-term projects requiring thousands, if not millions, of the same label design and shape.
High Setup Costs but Economical for Bulk: While the initial setup fees for offset label printing can be substantial due to the need for creating plates and configuring the press, these costs are amortised over large print runs, reducing the per-unit cost significantly.
Quality and Precision: Known for its high-quality outputs, offset printing can produce stickers with crisp, clear images and vibrant colours. The technique is also conducive to die-cutting, allowing for precise shapes and sizes.
Consistency: For brands that require consistency across batches produced over time, offset printing offers great uniformity, ensuring that each label looks exactly like the last, even over extended periods.

Despite these advantages, offset printing’s inflexibility with ‘kinds’ (variations in design or content within the same print run) and its high setup costs have prompted businesses to seek more adaptable printing solutions.

Shifting Trends: The Move Towards Digital Printing

The landscape of label printing is changing, driven by evolving business needs and technological advancements. The trend towards ‘just-in-time’ purchasing and the decreasing desire to hold large inventories are significant factors influencing this shift. Here’s why digital printing is becoming the preferred choice for labels and stickers:

Agility and Flexibility: Unlike offset printing, digital printing does not require plates, significantly reducing setup times and allowing for greater flexibility in print runs. This agility is crucial for businesses looking to respond quickly to market demands or make last-minute changes to their labels.
Economical for Shorter Runs: Digital printing is more cost-effective for smaller quantities, making it an ideal choice for businesses that require high-quality labels but in lower volumes. This aligns perfectly with the trend towards smaller, more frequent print runs as companies adopt a ‘just-in-time’ inventory approach.
Quality that Matches or Surpasses Offset: Advances in digital printing technology mean that it can now match or even surpass the quality of offset printing labels. High-resolution digital printers can produce labels with incredible detail, vibrant colours, and even achieve fidelity and micro sizes that offset printing struggles with.
No Constraints on ‘Kinds’: Digital printing offers the ability to print multiple designs in the same run without incurring additional costs. This flexibility is a boon for businesses that require a variety of label designs or frequently update their label content.

Embrace the Offset Label Printing Alternatives

The flexibility, cost-effectiveness for shorter runs, and high-quality outputs, makes digital printing a compelling alternative to offset label printing. It also matches the shifting dynamics of consumer demand and inventory management that tilt in favour of agile production.

At Mediapoint, we embrace the latest in digital printing technology, offering our clients unmatched quality, a wider range of sticker / label products, and better margins for reselling.

As the industry continues to evolve, so too will the technologies we use, ensuring that your labels always make the best impression, no matter how big or small the job.

Not yet a part of our trade print community? Sign up for a trade account in minutes – Click Here.

Why CMYK Reigns Supreme in Commercial Printing

Posted on March 12, 2024March 12, 2024 by Jamie Xuereb

In the vibrant world of commercial printing, colour plays a pivotal role in capturing attention and conveying messages. Yet, the colours you see on your screen don’t always translate directly onto paper.

This discrepancy lies in the fundamental difference between the RGB (Red, Green, Blue) colour model used by electronic displays and the CMYK (Cyan, Magenta, Yellow, Key/Black) colour model that dominates commercial printing.

Understanding why CMYK is the industry standard over RGB is crucial for anyone looking to produce printed materials that accurately reflect their vision. Whilst much of this will be taken care of thanks to software default settings / your graphic designers – it’s handy to understand why this colour model is used.

The Basis of CMYK in Printing

The CMYK model is essentially a subtractive colour model used in colour printing. Unlike RGB, which adds light to create colours (additive colour model), CMYK works by subtracting brightness from white light, reflecting specific colours back to the eye.

This process is more aligned with the way printed materials are consumed—through the reflection of light rather than the emission of light.

1. CMYK is Complementary to the Printing Process

Commercial printing equipment is designed to apply inks in the CMYK spectrum. This system is a direct descendant of the four-colour printing process, where each colour layer is applied separately to build up the final image.

The use of CMYK inks is tailored to this process, allowing for a wide range of colours to be produced by overlaying these four basic colours in varying intensities.

2. Greater Material Versatility

The CMYK model’s reliance on physical ink makes it highly adaptable to a variety of printing surfaces, whether it’s paper, cardboard, fabric, or even plastic.

This versatility is crucial for commercial printing, where the demand spans across numerous types of materials, each with its own ink absorption and colour reflection properties.

3. Cost-Effectiveness of CMYK

Printing in CMYK is economically more viable for mass production. The RGB model, with its reliance on light to create colours, is not suitable for printing on physical media.

CMYK inks, on the other hand, can be mixed in precise quantities to achieve the desired hues without the need for additional colours, keeping the production costs manageable.

Addressing the Limitations of RGB in Printing

RGB’s primary limitation in the context of printing lies in its design for digital displays, which can produce a broader spectrum of colours by combining light.

When RGB images are converted for printing, for things like (signs, stickers or labels) some colours may appear muted or different because the CMYK colour space is inherently narrower.

This can lead to discrepancies between the on-screen preview and the final printed product, emphasising the importance of designing in CMYK for materials intended for printing.

Navigating Colour Conversion Between CMYK & RGB

The transition from RGB to CMYK can be managed with careful planning and understanding of colour spaces. Designers often work within this colour space when creating materials for print to ensure what they see on their screens closely matches the final output.

So if you or a customer have got a designer creating work for you it’s highly likely this is already taken care of. But it never hurts to double check!

Advanced software and colour management tools can also aid in predicting how colours will change during this conversion, allowing for adjustments before the printing process begins.

From Offset Printing to Digital Brilliance

Posted on March 12, 2024March 12, 2024 by Jamie Xuereb

In the realm of commercial printing, offset printing has long been the go-to process. Offset print is often sought for its ability to churn out large volumes at breakneck speeds. This traditional method, wherein designs are transferred from plates to rollers and finally onto the media, has dominated the industry for years. We’re pretty sure that when you think of large format print, you’ve probably got the image of an offset printer in your head! That’s despite the fact that it’s increasingly becoming the less-preferred process for production.

The tide is turning, and at Mediapoint, we’re riding the wave of change. It’s a decision driven by unparalleled advancements in technology and the evolving needs of clients. For most use cases, digital printing has reached parity with offset processes.

So let’s dive into the how and why…

Understanding Offset Printing

Offset printing’s legacy in the mass production of prints is undeniable. It’s been the go-to for businesses needing large print runs due to its efficiency and consistency.

The Benefits:

High-Quality Images and Textures: Offset printing produces rich, accurate colors and high-quality images with finer detail and without streaks or spots. The method’s ability to use a wide range of printing substrates also means textures and finishes can be more diverse.
Cost-Effectiveness for High Volumes: For large print runs, offset printing becomes incredibly cost-effective. The initial setup costs are offset by the lower per-unit cost at higher volumes, making it ideal for printing large quantities.
Colour Consistency: The process allows for excellent colour matching and consistency across a print run, which is vital for branding and high-quality art reproductions.

The Drawbacks

Naturally, there are drawbacks to traditional printing processes – particularly as equipment manufacturers continue to innovate in the spaces.

High Initial Setup Costs: The need to create plates for each print job incurs significant initial costs, making offset printing less economical for small to medium-sized print runs. This setup process also requires time and planning, which can be a disadvantage for projects with tight deadlines.
Inflexibility in Print Runs: Once an offset print run has begun, making changes can be costly and complicated. This inflexibility means errors or last-minute updates can result in increased costs and wasted materials.
Size Limitations: The physical dimensions of the offset press limit the size of the print job. This can restrict the potential for larger formats that are increasingly popular in advertising and display materials.
Environmental Concerns: The process involves more waste than digital printing, from the plates that often cannot be reused to the excess ink and water usage. Additionally, the pigment-based inks used in offset printing typically have volatile organic compounds (VOCs) that can be harmful to the environment.
Durability Issues with Pigment-Based Inks: While offering vibrant colors, the pigment-based inks used in offset printing are less durable when exposed to UV light and the elements, leading to quicker fading and degradation of outdoor materials.

These factors led us at Mediapoint to explore and ultimately embrace the possibilities offered by digital printing technologies. We’ve been investing heavily in keeping at the edge of these technologies – and we’re not quiet about it either. You may have even seen us featured in ProPack, manufacturer case studies and other printing media.

So let’s dive into why we’re all in on digital…

Why Mediapoint Chooses Digital Over Offset Printing

Superior Print Quality

One of the most compelling reasons for our shift towards digital printing is the remarkable quality it can achieve. Our Durst Tau UV roll printer stands as a testament to this, capable of printing intricately detailed 1pt text and 5mm QR codes that are crystal clear under a loupe. As you can see below you can get very creative with roll labels and stickers – unlocking applications galore.

Example of Micro Text Print that Offset Printing Can't Match

This level of precision was once thought to be the exclusive domain of offset printing, but digital technology has not only caught up; it’s starting to surpass.

Flexibility and Customisation

Digital printing eliminates the need for plates, a staple in the offset printing process. This removal not only reduces setup times but also opens up a world of customisation and flexibility for our clients.

At Mediapoint, we’ve leveraged this to eliminate kind fees on a wide array of products, making it more economical for our clients to print exactly what they need, regardless of the batch size.

Size and Material Versatility

Another advantage digital printing holds over offset is its adaptability in terms of print sizes and materials. Offset printing’s size limitations often restrict creative ambitions, especially for large format needs.

Digital printing, on the other hand, accommodates a broader range of sizes and substrates, ensuring that our clients’ visions aren’t constrained by technical limitations. We can print simple and complex designs, with high-fidelity on more materials than traditional offset printing would allow. And you’ll never be upset by more choice as a printing reseller, right? An increase in options and better outcomes for your own customers is always a positive.

Durability and Longevity

When it comes to outdoor applications, the UV durability of prints is paramount. Offset printing’s reliance on pigment-based inks falls short in this regard, especially compared to the UV inks used in digital printing.

These digital inks are not only more vibrant but also offer enhanced resistance to the elements, ensuring that prints remain fade-resistant and durable over time.

LOOKING FOR OFFSET PRINTING? WE’VE GOT YOU COVERED.

At Mediapoint, our commitment to providing top-tier printing solutions has led us to fully embrace digital printing. This technology aligns with our goals of offering high-quality, versatile, and cost-effective print options to our clients. By prioritising digital over offset, we’re not just keeping pace with technological advancements; we’re offering our clients the best the printing world has to offer.

Whether you’re looking to bring a creative vision to life, enhance your brand’s marketing materials, or simply explore the vast possibilities of digital printing, Mediapoint is here to make it happen. Contact us today to discover how our digital printing solutions can benefit your next project. Let’s create something remarkable together.

7 Considerations of Quality Label Printing

Posted on February 29, 2024November 11, 2024 by Jamie Xuereb

We discuss these key considerations for delivering quality label printing services to our clients (and their customers).

Labels play a crucial role in the world of packaging, branding, and product identification. As a result, customers generally demand high quality from any label printing jobs. For printers, this means paying close attention to several important factors that can influence the quality of the final product.

So let’s take a look a the top elements that guide our label and sticker printing offering.

The Foundation of Quality Label Printing: Material Selection

The choice of label material has a significant impact on the overall quality and performance of the final product. Printers must carefully consider factors such as the intended application, environmental conditions, and required durability when selecting the right material.

Common materials include paper, film, foil, and various synthetic substrates, like BOPP. Each has unique properties and advantages that cater to specific labelling needs.

Label Adhesive Choice

Choosing the appropriate adhesive is critical to a label’s performance and longevity. Printers need to consider the surface on which the label will be applied and any environmental factors that may affect the adhesive’s performance, such as temperature, humidity, and exposure to chemicals.

Permanent, removable, and repositionable adhesives are some common options, each designed to meet different application requirements.

Printing Method: Balancing Quality, Speed, and Cost

Selecting the right printing method is crucial for achieving high-quality labels. Printers must evaluate the specific needs of a project, such as required print resolution, color accuracy, and print speed, to determine the most suitable method.

Flexographic, digital, offset, and screen printing are some of the popular methods, each with its own set of advantages and limitations that cater to various label printing scenarios.

Achieving Consistent Colour In Your Labels

Colour management plays a vital role in maintaining consistency and accuracy in label printing. Printers should calibrate and profile their printing equipment and use standardised colour systems (e.g., Pantone, CMYK) to ensure accurate colour matching.

Effective colour management is essential to maintain brand consistency and produce visually appealing labels that meet client expectations. We pride ourselves on offering consistent and true-to-design colour matching thanks to our use of quality equipment. Plus, our online portal for ordering and proofing enables you to understand the output upfront.

What Finishing Techniques Do Your Labels Require?

Finishing techniques can significantly improve a label’s appearance and functionality. Printers should explore various options such as varnishes, laminates, and specialty coatings to enhance durability, protect labels from environmental factors, or add visual effects (e.g., gloss, matte, holographic). These finishing touches can elevate a label’s aesthetic appeal and provide added value for clients.

For instance, utilising white ink under the CMYK layer can really make colours pop. Check out this example from our range:

Quality label with white ink in outdoor application — *See how the sticker on the left utilises a white ink to make the colours really stand out.*

Quality Label Printing Requires Precise Cutting

Precision matters for creating labels with clean, consistent edges and the desired shape and size. Printers must ensure precise cutting to avoid issues such as misalignment or excess waste material. The converting process, which includes steps like slitting, rewinding, and sheeting, should also be carefully managed to maintain label quality and functionality.

Mediapoint is one of only a few printers that can offer labels laser-cut from the backside. This leads to the most precise finish on labels / stickers. No excess material or white edges to ruin the work you’ve put into design.

Quality Control Processes

To maintain the highest quality in label printing, printers should implement a comprehensive quality control system. This may involve prepress checks, regular equipment maintenance, and thorough inspection of the final product. By identifying and addressing potential issues early in the process, printers can minimise waste, reduce production costs, and ensure customer satisfaction.

Of course, when you outsource printing, production QC is managed by your trade printer. Your main responsibility as a print reseller, or designer if you’re completing in-house, is to proof artwork ahead of submission. As a Lean organisation ourselves, we also recommend reviewing your design processes regularly to eliminate wasted time, effort and avoidable mistakes.

By focusing on these key considerations you can deliver quality labels to your clients. At Mediapoint we’ve taken all of these into account to determine our offerings. This means you can have peace-of-mind that labels and stickers printer with us will be durable, visually appealing, and functional.

We have a commitment to quality, and attention to detail, that will not only enhance customer satisfaction but increase your reputation too.

If you’re a print reseller and yet to register for a Trade Account with Mediapoint – you can sign up here. Access 24/7 live pricing, industry-leading turnaround and a wide range of products.